Manchester United have officially confirmed a three-year partnership with The Coca-Cola Company, making the drinks giant the club’s Official Carbonated Soft Drinks Partner across the UK and Europe.
 |
| 90minsgist 📺 |
🏟️ What This Means for Matchdays
Fans at Old Trafford will now enjoy Coca-Cola’s full beverage lineup, including:
🥤 Coca-Cola Classic
🥤 Coca-Cola Zero & Diet Coke
🥤 Fanta, Sprite, Dr Pepper (including zero-sugar options)
The deal also brings the launch of an exciting Pop-Up Pub in the W1 car park during key home matches — starting with United’s opening game vs Arsenal. This fan zone will offer exclusive drinks, entertainment, and club-themed experiences. 🎉
 |
| Done Deal 🤝 |
🤝 More Than Just a Drink Deal
Marc Armstrong, Manchester United’s Chief Business Officer, says this partnership “will go beyond matchday refreshments”, delivering unique fan activations, digital content, and unforgettable experiences both inside and outside the stadium.
Elodie Peribere, Coca-Cola's Senior Marketing Director, added that teaming up with one of the world’s most famous clubs will allow Coca-Cola to create “uplifting and refreshing moments” for supporters across Europe. 🌍❤️
---
📈 The Bigger Picture
This deal builds on Coca-Cola’s existing Premier League partnership, strengthening both brands’ connection with football fans. For United, it’s another step in enhancing fan engagement and commercial growth. For Coca-Cola, it’s a powerful alignment with one of the most followed clubs in world sport. 🌟
💬 What Do You Think?
🔴 Is this partnership a perfect marketing match or just a refreshing PR move?
🍻 Will you be checking out the Pop-Up Pub on matchdays?
⚽ How do you feel about global brands shaping the modern football experience?
⬇ Drop your thoughts in the comments!
📲 Follow @90minsgist for the latest football business news, match updates, and behind-the-scenes insights.
0 Comments